We provided development support for the official information website of JAPAN INT’L FOOD & BEVERAGE EXPO (JFEX), a B2B exhibition that connects food and beverage suppliers from around the world with leading buyers in Japan and overseas. JFEX is organized into specialized areas including processed foods, wine and spirits, premium foods, and fresh produce.
The official website presents an overview of the exhibition and its specialized shows, as well as the schedule from exhibiting through the event, exhibitor and product search, visitor information, seminars, and FAQs. It includes key pathways such as visitor registration and exhibitor information requests, enabling prospective exhibitors and visitors to review the information they need and proceed with the relevant steps.
In this project, we supported an existing exhibition and business-event information site by resolving responsive-display issues and improving the UI/UX to make information easier to review. We also reviewed the content structure and reorganized the information to create screen layouts that make a wide range of content easier to navigate.
On the frontend, we addressed responsive display errors occurring across desktop, tablet, and smartphone devices, implementing layouts that present information appropriately for each screen size. Building on the existing visual design, we made fine adjustments to layouts and interaction pathways, implementing a website that allows users to move smoothly from reviewing event information to completing registration or requesting materials.
Staff Comment